jobber

applicants

Key Responsibilities

• Provide ROI analysis of all marketing campaigns and sales activities.
• Design research projects that answer specific business questions.
• Work with Product Management to identify new market opportunities and work with beta-customers to complete concept-testing for new products.
• Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability.
• Manage market segmentation, targeting, and positioning exercises as needed.
• Build a marketing dashboard that visualizes key performance indicators.
• Perform annual customer satisfaction survey and compile results report.
• Complete competitive analysis to maintain our competitive advantages.
• Conduct industry analysis: Social, Technological, Economic, and Political.
• Integrate market research data with our CRM system to create new leads.
• Monitor and track competitive advertisements, PR, and website messaging.
• Conduct market research to: analyze competitors; determine brand perceptions; evaluate market penetration; understand customer needs.
• Develop focus groups and surveys to capture market research data.

Competencies:

• Strategic Thinking
• Customer Orientation
• Result Orientation
• Business Acumen
• Establishing Focus
• Building Collaborative Relationships
• Oral Communication
• Written Communication
• Analytical Thinking
• Initiative
• Stress Management

Skills:

• Strong Computer Skills
• Business Intelligence
• Reporting Software
• Business Writing
• Project Management

Experience:

• Minimum of 5 years experience in a marketing or market research

Knowledge:

• Exceptional knowledge of marketing, sales and business processes

Qualification:

• University degree or college diploma in business, marketing, or related field

Others:

• Background check
• Drug Testing
• Reference Check
• Travel (15%)