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Full-time Lead Analyst - Marketing & Web Analytics

at vishal_holge in Illinois

Job Title: Digital Lead Analyst - Marketing & Web Analytics



Location: Chicago, IL



Duration: 12+ Months.



 



Primary Skills :



 



Digital Lead Analyst - Marketing & Web Analytics: is responsible for leading

and driving the technology activities for marketing automation, campaign

management and web analytics applications and platforms. Leading business

requirements and technical requ



 



Job Description:



 



Digital Lead Analyst - Marketing & Web Analytics: is responsible for leading

and driving the technology activities for marketing automation, campaign

management and web analytics applications and platforms.



 



Leading business requirements and technical requirements in the marketing

automation and web Analytics programs and platforms focused from a technology

perspective.



?             This person will be responsible to lead, manage and support

business programs implemented using technologies such as Adobe Campaign,

Marketo, Google Analytics (Premium), Adobe Analytics, Tealium TMS etc.



?             The person will also play a key role in determining Motorola?s

web analytics program: what data to collect, how to classify it, how to provide

insights and recommendations based on the data collected



?             The person will work closely with business and technology

stakeholders including Analysts, Architects, project managers, user experience

and strategy teams, plus any external agencies and partners.



?             Marketing Automation, Campaign Management: Responsible to

partner with business and IT teams to develop business requirements and

solutions for marketing campaigns that utilize dynamic content, list

segmentation, modeling, workflows and scheduling processes.



?             Coordinate with business partners, IT vendors and agency teams

in maintaining existing Campaign platform/environment for Motorola Solutions

programs.



?             Campaign Reporting: Work with the analytics team to track the

effectiveness of campaigns.



?             Implement testing strategies determined by Analytics and A/B

Testing.



?             Define analytics program needs and recommend proper analytical

methodologies and execute against these programs



?             Manage analytic product development from inception to

deployment and through product lifecycle



?             Engages both business and technical teams to drive projects and

enhancements, recommending solutions based on best practices and standards

after understanding the business problem



?             Partner with various teams to ensure data quality, actionable

insights and learning loop for key audiences in marketing, sales and other

Motorola Solutions organizations.



?             Manage and oversee the development of deliverable templates and

delivery process: dashboards, reporting, analysis and recommendations



?             Ensure measurement for existing and emerging channels (web,

social, mobile).



?             Drive tagging initiatives, implementation, best practices,

troubleshooting to ensure digital marketing efforts are measured accurately and

appropriately



?             Support the daily tasks and activities in running a Fortune 500

Digital Analytics business and technology needs.



 



Skills :



 



?             8 or more years of digital marketing experience providing

leadership in the digital/marketing analytics domain and related marketing,

sales, services digital



               properties.



?             3+ years business-to-business experience.



?             Expertise with Industry leading Analytics and campaign

management tools such as Adobe Campaign, Marketo, Google Analytics(Premium),

Adobe Analytics etc



?             Proven experience with companies, agencies and/or client-side:

using digital analytics tools, developing tagging requirements, analyzing data,

and presenting



               findings



?             Expert functional and good technical knowledge of Google

Analytics Premium and Adobe Analytics products, including a strong

understanding of how to create,



               test and debug tags using tools like Tealium Tag Manager,

Adobe DTM etc



?             Proficiency in developing custom reports, advanced segments,

configuring digital analytics platforms, and providing interpretation and

presentation of findings



?             Plan and conduct A/B or multivariate tests



?             Experience with social media measurement tools (Radian6,

Shoutlet, Sprinklr, etc.) and SEO/SEM techniques a plus



?             Stay current with issues and trends in online marketing, with

an emphasis on measurement, especially for mobile and emerging technologies



?             Undergraduate college degree or equivalent experience minimum,

Masters a plus.



?             Ability to think strategically and suggest creative solutions



?             Ability to build partnerships and effectively establish and

maintain relationships with internal and external stakeholders and vendors



?             Comfortable interacting with different levels of management and

effectively working in cross-functional, cross-regional teams.



?             Must have a Bachelor?s Degree



?             A minimum of 8 ? 12  years of professional work experience



?             Prefer hands on B2B or B2C technology experience in working

with digital marketing automation, campaign management & web analytics

application platforms.




Reference : Lead Analyst - Marketing & Web Analytics jobs


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Published at 06-14-2017
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