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Full-time Web Analytics Consultant

at ethan_william in Illinois

Job Title: Web Analytics Consultant With Digital Marketing



Location: Chicago, IL



Duration: Long Term



 



Job Description:



 



8 or more years of digital marketing experience providing leadership in the

digital/marketing analytics domain and related marketing, sales, services

digital properties.



3+ years business-to-business experience.



Expertise with Industry leading Analytics and campaign management tools such

as Adobe Campaign, Marketo, Google Analytics(Premium), Adobe Analytics etc



Proven experience with companies, agencies and/or client-side: using digital

analytics tools, developing tagging requirements, analyzing data, and

presenting findings



Expert functional and good technical knowledge of Google Analytics Premium

and Adobe Analytics products, including a strong understanding of how to

create, test and debug tags using tools like Tealium Tag Manager, Adobe DTM etc



Proficiency in developing custom reports, advanced segments, configuring

digital analytics platforms, and providing interpretation and presentation of

findings



Plan and conduct A/B or multivariate tests



Experience with social media measurement tools (Radian6, Shoutlet, Sprinklr,

etc.) and SEO/SEM techniques a plus



Stay current with issues and trends in online marketing, with an emphasis on

measurement, especially for mobile and emerging technologies



Undergraduate college degree or equivalent experience minimum, Masters a plus.



Ability to think strategically and suggest creative solutions



Ability to build partnerships and effectively establish and maintain

relationships with internal and external stakeholders and vendors



Comfortable interacting with different levels of management and effectively

working in cross-functional, cross-regional teams.



Must have a Bachelor?s Degree



A minimum of 8 ? 12  years of professional work experience



Prefer hands on B2B or B2C technology experience in working with digital

marketing automation, campaign management & web analytics application platforms.



 



Digital Lead Analyst - Marketing & Web Analytics: is responsible for leading

and driving the technology activities for marketing automation, campaign

management and web analytics applications and platforms.



 



Leading business requirements and technical requirements in the marketing

automation and web Analytics programs and platforms focused from a technology

perspective.



This person will be responsible to lead, manage and support business programs

implemented using technologies such as Adobe Campaign, Marketo, Google

Analytics (Premium), Adobe Analytics, Tealium TMS etc.



The person will also play a key role in determining Motorola?s web analytics

program: what data to collect, how to classify it, how to provide insights and

recommendations based on the data collected



The person will work closely with business and technology stakeholders

including Analysts, Architects, project managers, user experience and strategy

teams, plus any external agencies and partners.



Marketing Automation, Campaign Management: Responsible to partner with

business and IT teams to develop business requirements and solutions for

marketing campaigns that utilize dynamic content, list segmentation, modeling,

workflows and scheduling processes.



Coordinate with business partners, IT vendors and agency teams in maintaining

existing Campaign platform/environment for Motorola Solutions programs.



Campaign Reporting: Work with the analytics team to track the effectiveness

of campaigns.



Implement testing strategies determined by Analytics and A/B Testing.



Define analytics program needs and recommend proper analytical methodologies

and execute against these programs



Manage analytic product development from inception to deployment and through

product lifecycle



Engages both business and technical teams to drive projects and enhancements,

recommending solutions based on best practices and standards after

understanding the business problem



Partner with various teams to ensure data quality, actionable insights and

learning loop for key audiences in marketing, sales and other Motorola

Solutions organizations.



Manage and oversee the development of deliverable templates and delivery

process: dashboards, reporting, analysis and recommendations



Ensure measurement for existing and emerging channels (web, social, mobile).



Drive tagging initiatives, implementation, best practices, troubleshooting to

ensure digital marketing efforts are measured accurately and appropriately



Support the daily tasks and activities in running a Fortune 500 Digital

Analytics business and technology needs.



 



Minimum Requirements       



 



Top 3 responsibilities:



 




Reference : Web Analytics Consultant jobs


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Published at 06-14-2017
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